Since we were in a rush the day we landed we tried a culinary Irish treat called McDonald's. I don't eat McDonald's often, honestly only if it is my last resort when I am over here but I have to admit I was curious if it was similar to the US version and sure enough it was, I'm impressed with their branding and consistency across the pond. But the one thing that caught my eye immediately was the tray liner promoting that the beef in the McDonald's burgers were 100% Irish beef grown by Irish producers and they introduced you to them via the tray liners.
And this billboard as we drove through Cork, Ireland.
I did have another experience with Irish beef while in Ireland from a great restaurant in the heart of Dublin owned by an American with Irish decent. The steak was top-notch, but I'll still take a good ol' American piece of beef any day.